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The branding process can seem daunting. One of my brand values is simplicity, so I aim to make the process of working with me as simple and transparent as possible, while guiding you every step of the way. Although each project and client’s needs are unique, here’s how a typical branding project with me looks; […]

Melbourne Graphic Designer Laura Sikka of Studio Rivet

Branding

The Branding Process in 10 Steps

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The branding process can seem daunting. One of my brand values is simplicity, so I aim to make the process of working with me as simple and transparent as possible, while guiding you every step of the way. Although each project and client’s needs are unique, here’s how a typical branding project with me looks; […]

Melbourne Graphic Designer Laura Sikka of Studio Rivet

Branding

The Branding Process in 10 Steps

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As a business, standing out against your competitors is not just a goal; it’s a necessity. Connecting with your audience on a deeper level is of utmost importance. That’s where branding comes in. Far beyond just a logo or colour scheme, effective branding is the essence of your business – it’s what sets you apart, […]

A business woman sits at her laptop in her work room, surrounded by papers and samples.

Branding

5 Key Ways Branding Boosts Your Sales

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As a business, standing out against your competitors is not just a goal; it’s a necessity. Connecting with your audience on a deeper level is of utmost importance. That’s where branding comes in. Far beyond just a logo or colour scheme, effective branding is the essence of your business – it’s what sets you apart, […]

A business woman sits at her laptop in her work room, surrounded by papers and samples.

Branding

5 Key Ways Branding Boosts Your Sales

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A question clients often wonder is: “how long does it take to design a brand?” Typically for me, the process can take anywhere from several weeks to several months depending on the complexity and size of the project. Before starting work with a new branding client I always outline the project schedule so they can […]

Branding

How Long Does It Take To Design A Brand?

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A question clients often wonder is: “how long does it take to design a brand?” Typically for me, the process can take anywhere from several weeks to several months depending on the complexity and size of the project. Before starting work with a new branding client I always outline the project schedule so they can […]

Branding

How Long Does It Take To Design A Brand?

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As a passionate advocate for thoughtful branding, I’ve personally witnessed the transformative impact that brand consistency can have on shaping perceptions of a business. Let’s take a look at why consistency is so important in branding and how it serves as the foundation for building trust and loyalty. Imagine this: You stumble upon a brand […]

Branding

The Power of Consistency in Branding

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As a passionate advocate for thoughtful branding, I’ve personally witnessed the transformative impact that brand consistency can have on shaping perceptions of a business. Let’s take a look at why consistency is so important in branding and how it serves as the foundation for building trust and loyalty. Imagine this: You stumble upon a brand […]

Branding

The Power of Consistency in Branding

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The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Billboard with the words 'You Need Both' in reference to understanding Marketing vs Branding.

Branding

Understanding Marketing vs Branding

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The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Billboard with the words 'You Need Both' in reference to understanding Marketing vs Branding.

Branding

Understanding Marketing vs Branding

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Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Branding

Fresh Year, Fresh Brand: Your Guide to Annual Brand Auditing

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Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Branding

Fresh Year, Fresh Brand: Your Guide to Annual Brand Auditing

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This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

Branding

Personalised Client Gifts That Impress

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This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

Branding

Personalised Client Gifts That Impress

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A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A client and designer are in a meeting developing a business brand strategy and taking notes.

Branding

What Is A Brand Strategy & Why Does Your Business Need One?

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A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A client and designer are in a meeting developing a business brand strategy and taking notes.

Branding

What Is A Brand Strategy & Why Does Your Business Need One?

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Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Branding

6 Essential Elements of a Brand Style Guide

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Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Branding

6 Essential Elements of a Brand Style Guide

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A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

Branding

3 Signs You Need A Rebrand

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A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

Branding

3 Signs You Need A Rebrand

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So what is branding? You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is […]

Branding

What is Branding?

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So what is branding? You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is […]

Branding

What is Branding?