What is Branding?

So what is branding?

You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is the story of your who, what, where, how, why and when. It’s what shapes the perception of your brand. 

Branding is the full experience your customers and prospects have with your product or service and helps distinguish you from your competitors. It makes people feel something and connect with your business across various touch points. This in turn builds trust and recognition. From your core values and vision, to the language you use and the platform you choose to use it on, these are all essential elements of a successful brand strategy. Having that strategy in places gives you the confidence to sell yourself effortlessly and connect with your audience. Does your branding make you feel confident?

To find out more about my process and how I can help build your brand, book a free clarity call.

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