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Crafting a standout logo is important for any business. It’s the visual foundation of your brand, representing your identity, values, and offerings to the world. With the proliferation of design tools like Canva, many entrepreneurs are faced with a crucial decision: DIY with Canva or invest in professional logo design services? Let’s break down some […]

Crafting a standout logo is important for any business. It’s the visual foundation of your brand, representing your identity, values, and offerings to the world. With the proliferation of design tools like Canva, many entrepreneurs are faced with a crucial decision: DIY with Canva or invest in professional logo design services? Let’s break down some […]

When building your website, your brand’s online presence serves as one of the main ingredients of its success. Every pixel, every image, and every word on your website is a reflection of your brand identity and values. Therefore, before diving headfirst into website development, it’s important to ensure that your brand is picture-perfect. Take the […]

When building your website, your brand’s online presence serves as one of the main ingredients of its success. Every pixel, every image, and every word on your website is a reflection of your brand identity and values. Therefore, before diving headfirst into website development, it’s important to ensure that your brand is picture-perfect. Take the […]

As a graphic designer, I often reflect on the impact that the industry has on the planet and how I can make my practice as sustainable as possible. This Earth Day, whilst I am continuously learning and evolving, here are some small considerations that I’ve put in place to contribute towards making a big difference.  […]

As a graphic designer, I often reflect on the impact that the industry has on the planet and how I can make my practice as sustainable as possible. This Earth Day, whilst I am continuously learning and evolving, here are some small considerations that I’ve put in place to contribute towards making a big difference.  […]

As a business, standing out against your competitors is not just a goal; it’s a necessity. Connecting with your audience on a deeper level is of utmost importance. That’s where branding comes in. Far beyond just a logo or colour scheme, effective branding is the essence of your business – it’s what sets you apart, […]

As a business, standing out against your competitors is not just a goal; it’s a necessity. Connecting with your audience on a deeper level is of utmost importance. That’s where branding comes in. Far beyond just a logo or colour scheme, effective branding is the essence of your business – it’s what sets you apart, […]

A question clients often wonder is: “how long does it take to design a brand?” Typically for me, the process can take anywhere from several weeks to several months depending on the complexity and size of the project. Before starting work with a new branding client I always outline the project schedule so they can […]

A question clients often wonder is: “how long does it take to design a brand?” Typically for me, the process can take anywhere from several weeks to several months depending on the complexity and size of the project. Before starting work with a new branding client I always outline the project schedule so they can […]

As a passionate advocate for thoughtful branding, I’ve personally witnessed the transformative impact that brand consistency can have on shaping perceptions of a business. Let’s take a look at why consistency is so important in branding and how it serves as the foundation for building trust and loyalty. Imagine this: You stumble upon a brand […]

As a passionate advocate for thoughtful branding, I’ve personally witnessed the transformative impact that brand consistency can have on shaping perceptions of a business. Let’s take a look at why consistency is so important in branding and how it serves as the foundation for building trust and loyalty. Imagine this: You stumble upon a brand […]

As we approach International Women’s Day, I wanted to shine a spotlight on five beautifully branded female-owned Australian brands that embody the essence of inspiration and innovation. Each of these brands has carved its unique path in the market, offering not only exceptional products and services but also a distinct brand identity that resonates with […]

As we approach International Women’s Day, I wanted to shine a spotlight on five beautifully branded female-owned Australian brands that embody the essence of inspiration and innovation. Each of these brands has carved its unique path in the market, offering not only exceptional products and services but also a distinct brand identity that resonates with […]

The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Your website is an essential piece of your brand. It’s where potential clients and customers can explore your offerings and connect with your brand story. When it comes to creating a website design, many business owners wonder how many pages they should have. While it essentially comes down to your goals and target audience, here […]

Your website is an essential piece of your brand. It’s where potential clients and customers can explore your offerings and connect with your brand story. When it comes to creating a website design, many business owners wonder how many pages they should have. While it essentially comes down to your goals and target audience, here […]

Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Hello and welcome to 2024! I hope you all had a beautiful festive season and managed a break at some point (if you’re not still on one!). My little family and I got away on a road trip through Sydney to the Gold Coast visiting family for Christmas and New Year then explored a few […]

Hello and welcome to 2024! I hope you all had a beautiful festive season and managed a break at some point (if you’re not still on one!). My little family and I got away on a road trip through Sydney to the Gold Coast visiting family for Christmas and New Year then explored a few […]

I recently worked with The Centre for Mental Health Nursing at The University of Melbourne to create new branding and collateral for their annual conference ‘The Collab’. They host the event jointly with The Australian Nursing & Midwifery Association, The Health & Community Services Union and the Australian College of Mental Health Nurses. The Brief […]

I recently worked with The Centre for Mental Health Nursing at The University of Melbourne to create new branding and collateral for their annual conference ‘The Collab’. They host the event jointly with The Australian Nursing & Midwifery Association, The Health & Community Services Union and the Australian College of Mental Health Nurses. The Brief […]

This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour […]

Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour […]

Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

So what is branding? You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is […]

So what is branding? You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is […]