Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour are somewhat subjective and colour may influence individuals differently depending on their age, gender and culture, here’s a general overview of some positive colour associations:

Red
Power, passion, love, strength, energy

Pink
Romance, tenderness, beauty, sensitivity, compassion

Orange
Warmth, friendliness, courage, innovation, energy

Yellow
Optimism, creativity, happiness, intellect, joy

Green
Health, hope, nature, relaxation, growth

Blue
Trust, loyalty, security, tranquility, integrity

Purple
Wisdom, luxury, wealth, spirituality, magic

Black
Sophistication, power, elegance, authority, strength

Grey
Reliability, neutrality, knowledge, dignity, timelessness

White
Clarity, purity, knowledge, goodness, hope

Colour is one of the strongest components of your branding and plays an important role in how your business will be perceived. Understanding colour psychology is one of the first steps in choosing the most appropriate colours for your brand.

If you’re interested in finding out more about the psychology of colour, ask me about a brand audit to discuss your brand colours.