Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour are somewhat subjective and colour may influence individuals differently depending on their age, gender and culture, here’s a general overview of some positive colour associations:
Power, passion, love, strength, energy
Romance, tenderness, beauty, sensitivity, compassion
Warmth, friendliness, courage, innovation, energy
Optimism, creativity, happiness, intellect, joy
Health, hope, nature, relaxation, growth
Trust, loyalty, security, tranquility, integrity
Wisdom, luxury, wealth, spirituality, magic
Sophistication, power, elegance, authority, strength
Reliability, neutrality, knowledge, dignity, timelessness
Clarity, purity, knowledge, goodness, hope
Colour is one of the strongest components of your branding and plays an important role in how your business will be perceived. Understanding colour psychology is one of the first steps in choosing the most appropriate colours for your brand.
If you’re interested in finding out more about the psychology of colour, ask me about a brand audit to discuss your brand colours.