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The branding process can seem daunting. One of my brand values is simplicity, so I aim to make the process of working with me as simple and transparent as possible, while guiding you every step of the way. Although each project and client’s needs are unique, here’s how a typical branding project with me looks; […]

Melbourne Graphic Designer Laura Sikka of Studio Rivet

Branding

The Branding Process in 10 Steps

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The branding process can seem daunting. One of my brand values is simplicity, so I aim to make the process of working with me as simple and transparent as possible, while guiding you every step of the way. Although each project and client’s needs are unique, here’s how a typical branding project with me looks; […]

Melbourne Graphic Designer Laura Sikka of Studio Rivet

Branding

The Branding Process in 10 Steps

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Spring is a season synonymous with fresh starts and vibrant energy – a perfect time to breathe new life into your brand. Just as nature undergoes a transformation, so too should your business if you’re looking for a season of growth and connection. Why a Spring Brand Audit? A brand audit is like a thorough […]

Spring flowers against a blue sky symbolising the beginning of Spring, the perfect tie for a Brand Audit

Strategy

The Power of a Spring Brand Audit

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Spring is a season synonymous with fresh starts and vibrant energy – a perfect time to breathe new life into your brand. Just as nature undergoes a transformation, so too should your business if you’re looking for a season of growth and connection. Why a Spring Brand Audit? A brand audit is like a thorough […]

Spring flowers against a blue sky symbolising the beginning of Spring, the perfect tie for a Brand Audit

Strategy

The Power of a Spring Brand Audit

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At Studio Rivet, I take immense pride in the collaborations I undertake with my clients, and my recent project with Brencorp Properties is a great example of this. Established in 1990, Brencorp Properties – a wholly owned subsidiary of Taverners Group, acts principally as a land development partner, having been involved in creating residential communities […]

Portfolio

Brand Showcase: Brencorp Properties

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At Studio Rivet, I take immense pride in the collaborations I undertake with my clients, and my recent project with Brencorp Properties is a great example of this. Established in 1990, Brencorp Properties – a wholly owned subsidiary of Taverners Group, acts principally as a land development partner, having been involved in creating residential communities […]

Portfolio

Brand Showcase: Brencorp Properties

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Despite the rise of digital media, I believe print design remains a vital and vibrant aspect of visual communication. As a passionate graphic designer for the last 17 years, I’ve seen big changes in the industry and I firmly believe that print design is not only alive but thriving in the modern landscape. Let’s delve […]

Print Design

4 Reasons Why Print Design is Thriving in the Digital Age

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Despite the rise of digital media, I believe print design remains a vital and vibrant aspect of visual communication. As a passionate graphic designer for the last 17 years, I’ve seen big changes in the industry and I firmly believe that print design is not only alive but thriving in the modern landscape. Let’s delve […]

Print Design

4 Reasons Why Print Design is Thriving in the Digital Age

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Crafting a standout logo is important for any business. It’s the visual foundation of your brand, representing your identity, values, and offerings to the world. With the proliferation of design tools like Canva, many entrepreneurs are faced with a crucial decision: DIY with Canva or invest in professional logo design services? Let’s break down some […]

Logo Design

Logo Design: Canva vs Professional

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Crafting a standout logo is important for any business. It’s the visual foundation of your brand, representing your identity, values, and offerings to the world. With the proliferation of design tools like Canva, many entrepreneurs are faced with a crucial decision: DIY with Canva or invest in professional logo design services? Let’s break down some […]

Logo Design

Logo Design: Canva vs Professional

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When building your website, your brand’s online presence serves as one of the main ingredients of its success. Every pixel, every image, and every word on your website is a reflection of your brand identity and values. Therefore, before diving headfirst into website development, it’s important to ensure that your brand is picture-perfect. Take the […]

An Image of A Picture Frame Against a Wall

Website Design

Perfect Your Brand Before Building Your Website

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When building your website, your brand’s online presence serves as one of the main ingredients of its success. Every pixel, every image, and every word on your website is a reflection of your brand identity and values. Therefore, before diving headfirst into website development, it’s important to ensure that your brand is picture-perfect. Take the […]

An Image of A Picture Frame Against a Wall

Website Design

Perfect Your Brand Before Building Your Website

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As a graphic designer, I often reflect on the impact that the industry has on the planet and how I can make my practice as sustainable as possible. This Earth Day, whilst I am continuously learning and evolving, here are some small considerations that I’ve put in place to contribute towards making a big difference.  […]

An abstract depiction of the earth

Sustainability

Earth Day: Designing For The Planet

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As a graphic designer, I often reflect on the impact that the industry has on the planet and how I can make my practice as sustainable as possible. This Earth Day, whilst I am continuously learning and evolving, here are some small considerations that I’ve put in place to contribute towards making a big difference.  […]

An abstract depiction of the earth

Sustainability

Earth Day: Designing For The Planet

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As a business, standing out against your competitors is not just a goal; it’s a necessity. Connecting with your audience on a deeper level is of utmost importance. That’s where branding comes in. Far beyond just a logo or colour scheme, effective branding is the essence of your business – it’s what sets you apart, […]

A business woman sits at her laptop in her work room, surrounded by papers and samples.

Branding

5 Key Ways Branding Boosts Your Sales

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As a business, standing out against your competitors is not just a goal; it’s a necessity. Connecting with your audience on a deeper level is of utmost importance. That’s where branding comes in. Far beyond just a logo or colour scheme, effective branding is the essence of your business – it’s what sets you apart, […]

A business woman sits at her laptop in her work room, surrounded by papers and samples.

Branding

5 Key Ways Branding Boosts Your Sales

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A question clients often wonder is: “how long does it take to design a brand?” Typically for me, the process can take anywhere from several weeks to several months depending on the complexity and size of the project. Before starting work with a new branding client I always outline the project schedule so they can […]

Branding

How Long Does It Take To Design A Brand?

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A question clients often wonder is: “how long does it take to design a brand?” Typically for me, the process can take anywhere from several weeks to several months depending on the complexity and size of the project. Before starting work with a new branding client I always outline the project schedule so they can […]

Branding

How Long Does It Take To Design A Brand?

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As a passionate advocate for thoughtful branding, I’ve personally witnessed the transformative impact that brand consistency can have on shaping perceptions of a business. Let’s take a look at why consistency is so important in branding and how it serves as the foundation for building trust and loyalty. Imagine this: You stumble upon a brand […]

Branding

The Power of Consistency in Branding

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As a passionate advocate for thoughtful branding, I’ve personally witnessed the transformative impact that brand consistency can have on shaping perceptions of a business. Let’s take a look at why consistency is so important in branding and how it serves as the foundation for building trust and loyalty. Imagine this: You stumble upon a brand […]

Branding

The Power of Consistency in Branding

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As we approach International Women’s Day, I wanted to shine a spotlight on five beautifully branded female-owned Australian brands that embody the essence of inspiration and innovation. Each of these brands has carved its unique path in the market, offering not only exceptional products and services but also a distinct brand identity that resonates with […]

Pot of Skincare Cream

Inspiration

Five Inspiring Female-Owned Australian Brands

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As we approach International Women’s Day, I wanted to shine a spotlight on five beautifully branded female-owned Australian brands that embody the essence of inspiration and innovation. Each of these brands has carved its unique path in the market, offering not only exceptional products and services but also a distinct brand identity that resonates with […]

Pot of Skincare Cream

Inspiration

Five Inspiring Female-Owned Australian Brands

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The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Billboard with the words 'You Need Both' in reference to understanding Marketing vs Branding.

Branding

Understanding Marketing vs Branding

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The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Billboard with the words 'You Need Both' in reference to understanding Marketing vs Branding.

Branding

Understanding Marketing vs Branding

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Your website is an essential piece of your brand. It’s where potential clients and customers can explore your offerings and connect with your brand story. When it comes to creating a website design, many business owners wonder how many pages they should have. While it essentially comes down to your goals and target audience, here […]

Website Design

How Many Pages Should Your Website Have?

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Your website is an essential piece of your brand. It’s where potential clients and customers can explore your offerings and connect with your brand story. When it comes to creating a website design, many business owners wonder how many pages they should have. While it essentially comes down to your goals and target audience, here […]

Website Design

How Many Pages Should Your Website Have?

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Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Branding

Fresh Year, Fresh Brand: Your Guide to Annual Brand Auditing

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Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Branding

Fresh Year, Fresh Brand: Your Guide to Annual Brand Auditing

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Hello and welcome to 2024! I hope you all had a beautiful festive season and managed a break at some point (if you’re not still on one!). My little family and I got away on a road trip through Sydney to the Gold Coast visiting family for Christmas and New Year then explored a few […]

A new year is like a blank canvas: the perfect time to choose a word of the year.

Strategy

Word of The Year: Have You Chosen One?

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Hello and welcome to 2024! I hope you all had a beautiful festive season and managed a break at some point (if you’re not still on one!). My little family and I got away on a road trip through Sydney to the Gold Coast visiting family for Christmas and New Year then explored a few […]

A new year is like a blank canvas: the perfect time to choose a word of the year.

Strategy

Word of The Year: Have You Chosen One?

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I recently worked with The Centre for Mental Health Nursing at The University of Melbourne to create new branding and collateral for their annual conference ‘The Collab’. They host the event jointly with The Australian Nursing & Midwifery Association, The Health & Community Services Union and the Australian College of Mental Health Nurses. The Brief […]

Portfolio

Branding showcase: The Collab Conference

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I recently worked with The Centre for Mental Health Nursing at The University of Melbourne to create new branding and collateral for their annual conference ‘The Collab’. They host the event jointly with The Australian Nursing & Midwifery Association, The Health & Community Services Union and the Australian College of Mental Health Nurses. The Brief […]

Portfolio

Branding showcase: The Collab Conference

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This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

Branding

Personalised Client Gifts That Impress

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This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

Branding

Personalised Client Gifts That Impress

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A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A client and designer are in a meeting developing a business brand strategy and taking notes.

Branding

What Is A Brand Strategy & Why Does Your Business Need One?

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A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A client and designer are in a meeting developing a business brand strategy and taking notes.

Branding

What Is A Brand Strategy & Why Does Your Business Need One?

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Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour […]

Colour swatches

Colour Theory

The Psychology Of Colour

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Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour […]

Colour swatches

Colour Theory

The Psychology Of Colour

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Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Branding

6 Essential Elements of a Brand Style Guide

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Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Branding

6 Essential Elements of a Brand Style Guide

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A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

Branding

3 Signs You Need A Rebrand

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A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

Branding

3 Signs You Need A Rebrand

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So what is branding? You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is […]

Branding

What is Branding?

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So what is branding? You might hear the word branding thrown about but wonder what it actually is. Branding is more than just a logo or visuals. A logo is an important part of a brand, but branding is the complete essence of your business and how it shows up in the world. It is […]

Branding

What is Branding?