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The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Billboard with the words 'You Need Both' in reference to understanding Marketing vs Branding.

Branding

Understanding Marketing vs Branding

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The terms marketing and branding often intertwine but it’s important to understand their distinct roles and significance in business. A common question is which should come first, marketing or branding? The truth is, you need both! But a strong brand is the foundation upon which marketing thrives. Branding: The essence of identity Imagine your brand […]

Billboard with the words 'You Need Both' in reference to understanding Marketing vs Branding.

Branding

Understanding Marketing vs Branding

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Your website is an essential piece of your brand. It’s where potential clients and customers can explore your offerings and connect with your brand story. When it comes to creating a website design, many business owners wonder how many pages they should have. While it essentially comes down to your goals and target audience, here […]

Website Design

How Many Pages Should Your Website Have?

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Your website is an essential piece of your brand. It’s where potential clients and customers can explore your offerings and connect with your brand story. When it comes to creating a website design, many business owners wonder how many pages they should have. While it essentially comes down to your goals and target audience, here […]

Website Design

How Many Pages Should Your Website Have?

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Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Branding

Fresh Year, Fresh Brand: Your Guide to Annual Brand Auditing

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Annual brand auditing as we start a new year is the perfect time to reflect on your brand’s journey and set the stage for an exciting new chapter in 2024. Have you ever taken a moment to step back and see what your brand might be missing? Whether you’re a business owner or simply looking […]

Branding

Fresh Year, Fresh Brand: Your Guide to Annual Brand Auditing

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Hello and welcome to 2024! I hope you all had a beautiful festive season and managed a break at some point (if you’re not still on one!). My little family and I got away on a road trip through Sydney to the Gold Coast visiting family for Christmas and New Year then explored a few […]

A new year is like a blank canvas: the perfect time to choose a word of the year.

Strategy

Word of The Year: Have You Chosen One?

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Hello and welcome to 2024! I hope you all had a beautiful festive season and managed a break at some point (if you’re not still on one!). My little family and I got away on a road trip through Sydney to the Gold Coast visiting family for Christmas and New Year then explored a few […]

A new year is like a blank canvas: the perfect time to choose a word of the year.

Strategy

Word of The Year: Have You Chosen One?

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I recently worked with The Centre for Mental Health Nursing at The University of Melbourne to create new branding and collateral for their annual conference ‘The Collab’. They host the event jointly with The Australian Nursing & Midwifery Association, The Health & Community Services Union and the Australian College of Mental Health Nurses. The Brief […]

Portfolio

Branding showcase: The Collab Conference

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I recently worked with The Centre for Mental Health Nursing at The University of Melbourne to create new branding and collateral for their annual conference ‘The Collab’. They host the event jointly with The Australian Nursing & Midwifery Association, The Health & Community Services Union and the Australian College of Mental Health Nurses. The Brief […]

Portfolio

Branding showcase: The Collab Conference

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This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

Branding

Personalised Client Gifts That Impress

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This festive season, join in the spirit of giving with the magic of your brand. Transform ordinary client gifting into something professional and memorable with beautifully branded and personalised client gifts that impress clients and elevate your brand. As we lead into the season, I’m offering personalised greeting cards and gift boxes to add that […]

Branding

Personalised Client Gifts That Impress

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A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A client and designer are in a meeting developing a business brand strategy and taking notes.

Branding

What Is A Brand Strategy & Why Does Your Business Need One?

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A brand strategy is like a roadmap for your business – it helps you navigate the competitive landscape, connect with your audience, and ultimately build a strong and memorable brand. Here’s why it’s important: 01. DifferentiationIn a sea of options, a well-defined brand strategy helps your business stand out. It highlights what makes you unique […]

A client and designer are in a meeting developing a business brand strategy and taking notes.

Branding

What Is A Brand Strategy & Why Does Your Business Need One?

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Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour […]

Colour swatches

Colour Theory

The Psychology Of Colour

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Colour psychology is the study of how colour impacts the way we perceive things in the world. Colours can have a powerful influence on our emotions and in turn, the way we think and behave as consumers. It’s for this reason that it’s essential to choose your brand colours thoughtfully. While the perceptions of colour […]

Colour swatches

Colour Theory

The Psychology Of Colour

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Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Branding

6 Essential Elements of a Brand Style Guide

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Consumers are more likely to trust a brand that maintains a consistent look and feel. It’s for this reason the world’s most recognisable brands develop and enforce strict brand guidelines. A brand style guide is a document containing a set of standards for how an organisation presents itself to the world. Do you have a […]

Branding

6 Essential Elements of a Brand Style Guide

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A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

Branding

3 Signs You Need A Rebrand

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A rebrand is often a natural progression in the life cycle of any strong brand. It helps your brand stay relevant and trusted, ensuring your customers continue to choose you over your competitors. As a business owner, it can sometimes be difficult to know if your branding is actually effective. If you’re feeling a little […]

Branding

3 Signs You Need A Rebrand